Singaporeans Are Progressively Doing Business Over Instant Messaging
Once viewed primarily as a secret language used by teenagers, instant messaging (IM) has now evolved into a communicative tool for businesses. The likes of communicative tools such as WhatsApp, WeChat, Skype etc are gradually welcomed in the workplace, to support or even replace traditional forms of communications.
Singapore is experiencing this shift in a major way and it definitely comes as no surprise. Singaporeans are already using instant messaging more than other markets, with 76% of people using it every day, primarily through Facebook and WhatsApp.
IM is no doubt gaining momentum in the workplace as the benefits it offers for businesses are aplenty. Here are some of the IM's pros that businesses can stand to gain.