Why Individualism Is Good For The Business

19 March, 2019

Recognition is a key strategy in employee retention. Within an organisation, employees want to be recognised for their performance and for their own unique skills.

Employees who feel that their companies acknowledge them for their particular interests and skills are likely to feel more energized and look forward to work. However, employees who feel that their companies did not recognise their individual talents are likely to feel disengaged at work, resulting in them wanting to leave the organisation.

To keep employees feeling empowered, companies have to recognise employees' individual unique skills and ensure that they are tapped while at work. Here are two key points that HR should consider in order to retain these productive employees.

Pigeon-holing employees

Hiring an employee for the marketing department does not necessarily mean that he or she can only do marketing. That employee might also be able to perform other non-related duties such as Accounting or Sales equally well. Companies should encourage employees to look beyond their own department and try their hand at other departments or teams to put their newly gained expertise or skills to use.

One possible method that HR could do is to implement a rotation program for employees. At the same time, this could be an effective strategy to retain talented employees who might feel stagnant their current position.

Acknowledge and reward employees beyond "doing just the job"

Recognising employees for excellent teamwork, volunteering outside of work and participating in other activities with colleagues are examples of acknowledging employees beyond merely doing their job. This also helps to ascertain the unique skills and interests of employees and can encourage employees to better use these soft skills during the job.

There will always be numerous appealing jobs or career options out there in the market that will always "entice" talented employees to jump to another organisation. However, companies can retain their talents by providing them the option to move within the company rather than looking outside for career growth opportunities. Additionally, companies should strive to create a culture whereby employees are aware that they have the opportunity to rotate to other departments and grow their career within the company.

Today, employees do not want to be treated merely as a group within an organisation. They want to "seen" at work and respected for their individuality and uniqueness. They want to be recognised for their individual contributions to the organisation as a whole. And this is where HR steps in - to re-evaluation learning and development opportunities as well as workplace environment to optimise the productivity of each individual employee.